Kia has introduced chatrooms on its cars for adults, where users can talk to their family and friends about the car.
The company said it wanted to expand on the idea of talking to friends and family by adding more adult chat rooms.
The first chatroom is called “Family Chatroom”, where users will have the option to share the latest news, updates, and photos with each other.
It will feature up to 20 family members, and there will also be access to more than 200 photos.
Kia’s chief executive, Brian Krzanich, told BBC Radio 5 Live’s Today programme that “it’s going to be a family friendly chatroom”.
“It’s not just a place where people can be friends, but it’s going in the right direction in terms of what people want to do on their day,” he said.
“They don’t want to have to go to their parent’s house for a beer, they don’t need to get together in a club and they don.
They want to be able to chat with each others’ family members and friends.”
Kia says the adult chatroom will be accessible from any Kia car in the UK, but there will be no official location for it.
Mr Krzanik said he wanted to make the adult conversations “very simple” and not “intrusive”.
He said: “If we’re really good at this, it’s very easy to understand why people are saying, ‘Oh, it looks like my mum’s going through a divorce, or my father’s not really around anymore’.” “It will be an easy way for people to talk about things, and I think it’s an exciting thing to see.”
We’re going to make it so that we can all be in one place at the same time, and we will have a lot of fun.
“We want to get to the point where people are talking about what’s going on with their family on a daily basis, and to have a little bit of fun together.”
The chatrooms will be open for just under two weeks, after which the company will remove them.
“The adult chatrooms are designed to allow people to have some time together with family members who are very close to them,” Mr Krzyzanich said.
He said he believed adult chat Rooms were a good way to engage with family in the “very real world”.
“The chatrooms help people feel more comfortable, and feel like they can be in a more comfortable environment to be talking to their friends and relatives,” he added.
“That’s really important to me.”
“I think the whole concept of being a family member is a really important concept, and a very important concept in our lives,” Mr Kiezik said.
The car company said adult chat was “a wonderful addition” to its cars and it hoped that more people would take advantage of the service.
Kiesa said that more than 100,000 people had already registered for the adult chats.
The adult chat is not just for parents and children, but will be available to all of the vehicles, with each individual able to access their own chatroom.
Kiezanas adult chat has also been available to those who purchase Kia cars, but not all cars in the US are equipped with the feature.